Cheyanne Mallas : In the ever-competitive world of entrepreneurship, startups find themselves in a relentless race to stand out, cement their place in the market, and foster customer loyalty. This is where the concept of brand building enters, a strategic process of creating awareness, establishing and promoting a company ’ s distinctive characteristics, values, and attributes that separate it from its competitors. For startups, brand building is not just an advantage; it ’ s a necessity. It functions as an effective tool to gain a competitive edge, drive business growth, and foster customer loyalty. This process is far more than just designing an eye-catching logo or a catchy tagline; it's about creating an identity that resonates with customers and influences their perception and behaviour. Brand building, in its essence, is the process of generating awareness and promoting the unique characteristics of a company, its products, or its services. It involves shaping a distinctive...
